Overview Of THE INDUSTRY
Pan Masala
According to a new report by Expert Market Research, the Indian pan masala market reached a value of INR 57,428 Crores in 2019 and is further expected to reach nearly INR 107,918 Crores by 2025. The strong growth of the market can be attributed to a number of factors. As pan masala has been traditionally popular in India, it is consumed by all age groups and social classes in the region. Large population along with rising disposable incomes also provide a huge consumer base for pan masala products. Moreover, convenient packaging, easy availability, competitive marketing by manufacturers as well as the shift from tobacco to tobacco-free products have further fuelled the demand for pan masala globally. Although it has gained prominence in urban households of India, especially among adolescents, it’s demand is growing faster in rural households.
Supari & Mouth Freshners
Scented Supari is a scented soft bitternut and known for its refreshing & cool taste and flavor. It tastes just like a Sweet Pan the betel nut (Supari) tree, it is planted in Bengal, Mysore, Sri Lanka etc. Its yield considered being very good in Sri Lanka. The betel (Piper betel) is the leaf of a vine belonging to the Piperaceae family, which includes pepper and kava. It is valued both as a mild stimulant and for its medicinal properties. Betel leaf is mostly consumed in Asia and elsewhere in the world by some Asian emigrants, as betel quid or in pan, with or without tobacco with adverse health effects. Betel is notable for staining the teeth of regular users. It is found in various places and its yield is different due to changed climate.
Betel nut chewing has been practiced by natives in various countries since times. So keeping in mind its demand manufacturer utilizing supari as a raw material for making various chewing material as Supari, Pan Chap guava, Pan Masala, sweet supari, scented supari etc. People chew it for stress reduction, feelings of well-being, and heightened awareness. It contains three major alkaloids: arccosine, pilocarpine, and muscarinic. It is used to refresh the mouth. It freshens up mouth and breathes with its flavor.
The areca nut is the fruit of the areca palm (Areca catechu), which grows in much of the tropical Pacific (Melanesia and Micronesia), Southeast and South Asia, and parts of east Africa. It is commonly referred to as betel nut so it is easily confused with betel (Piper betle) leaves that are often used to wrap it (pan). The term areca originated from the Kannada word dike (and dates from the 16th century, when Dutch and Portuguese sailors took the nut from Kerala to Europe. Consumption has many harmful effects on health and is carcinogenic to humans. Various compounds present in the nut, including arecoline (the primary psychoactive ingredient which is similar to nicotine), contribute to histologic changes in the oral mucosa. It is known to be a major risk factor for cancers (squamous cell carcinoma) of the mouth and esophagus. As with chewing tobacco, its use is discouraged by preventive efforts. Consumption by hundreds of millions of people worldwide – mainly with southern and eastern Asian origins – has been described as a neglected global public health emergency.
Uses
The areca nut is the fruit of the areca palm (Areca catechu), which grows in much of the tropical Pacific (Melanesia and Micronesia), Southeast and South Asia, and parts of east Africa. It is commonly referred to as betel nut so it is easily confused with betel as with chewing tobacco, its use is discouraged by preventive efforts.
It is used to refresh the mouth. It freshens up mouth and breathes with its flavor. It is chewed by all age group people. It is served to guests after lunch and dinner to keep mouth fresh. It helps in digestion of food after meals. It is served in marriages, parties or any other special occasions. It is a direct substitute of pan, pan masala etc. Widely used in religious and social functions.
Other Mouth Freshners / Cardamom
Cardamom works as a refreshing mouth sweetener. It is used extensively in traditional medicine to combat bad breath and helps in treating various dental issues.
Cardamom Extract Market Introduction:
Cardamom is one of the traditional spice which is derived from the seed of cardamom plant. It is a native spice from the northern part of India, Bhutan, and Nepal. The extract produced from cardamom seed which is rich in aromatic flavors, widely used in the form of powder for application in the food and beverage industry. Cardamom is one of the most expensive spices, ranking third, followed by saffron and vanilla. Cardamom extract provides health benefits include relief from gastrointestinal problems, cholesterol control, and the improvement of blood circulation. It is useful in dental disorders and urinary tract infections. Increasing awareness of cardamom extract for its health benefits and consumer preference for various application in the food industry drives an increase in demand in the global market.
Cardamom Extract Market Segmentation:
Cardamom Extract Market is segmented on the basis of product form, type, application, and distribution channels.
On the basis of product form, cardamom extract market segments include oil and powder. Among both, oil segment holds the major share and is expected to register a growth during the forecasted period. Cardamom extract is widely used in the food industry as a flavoring agent. Cardamom extract has been closely tied with application in bakery and confectionery industry and is expected to fuel the market over the forecasted period.
On the basis of product type, cardamom extract market segments include green cardamom and black cardamom. Among both, green cardamom segment holds the major share and is expected to register a growth during the forecasted period.
On the basis of application, cardamom extract market segments include food and beverages, medicinal and cosmetics. Among all of these, food and beverages segment holds the major share and is expected to register a steady growth over the forecasted period. Further, the market of food industry can be sub-segmented into various application include; as an ingredient and taste enhancer. Also, the beverage industry is sub-segmented into tea, juices and canned beverages.
On the basis of distribution channels, it is segmented into direct selling, distributors, wholesalers, and online. Among these, the online is expected to gain major revenue shares over the forecast period.
Cardamom Extract Market Regional Outlook:
On the basis of regions, cardamom extract market is segmented into following key regions; North America, Latin America, Eastern Europe and Western Europe, Asia Pacific & Japan, and The Middle East and Africa.
Among all of these, Asia Pacific grabs the major share of global cardamom extract market. India is one of the major supplier of cardamom extract. Consumption of cardamom extract from these regions for application in the food industry is high in global market and it is expected to grow at a steady rate. Followed by North America and Europe and is expected to register a moderate growth over the forecasted period.
Cardamom Extract Market Dynamics:
Cardamom extract has various application in the food industry as an ingredient and flavoring agent. Hence, it is one of the key drivers for a high demand in global market. Also, cardamom extract is gaining its demand from the cosmetic Industry. Increasing awareness regarding medicinal benefits and widely used as flavoring agent of cardamom extract is expected to drive an increase in demand in the global market. The aromatic flavors of cardamom extract is expected to drive an increase in demand for mouth freshener and chewing gum industry.
Cardamom Extract Market Key Players:
Some of the key players participating the global cardamom extract market include Mountain rose herbs Inc., do TERRA Holdings LLC, Keya Foods International Pvt. Ltd., Nelixia S.A., and Monterey bay spice company Inc. The companies are expected to expand their business by enhancing their product portfolio in global cardamom extract market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global cardamom extract market till 2027.
Tobacco
Overview
The global tobacco market size was valued at USD 849.09 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 3.1% from 2020 to 2027. The market is gaining momentum and witnessing a high demand owing to rising consumer disposable income, increasing number of product launches, and availability of superior-quality products. Increasing consumption of tobacco products among females and students is also fueling market growth. According to the American Lung Association, the use of tobacco products has increased from 28.2 percent to 31.2 percent among high school students from 2002 to 2019 in U.S.
According to the World Health Organization’s global report on trend in prevalence of tobacco use published in 2019, the number of male tobacco users in the world was increasing each year during 2000 to 2018. In 2018, the number of users across the globe was found to be 1093 billion.
Marketing and advertisement have also played a crucial role in enhancing the adoption of tobacco products. In 2017, tobacco companies spent USD 9.36 billion on marketing its finished products in U.S. Even though product promotions are restricted to television and radio, some companies are expected to utilize the point-of-sale locations, including convenience stores, grocery stores, gas stations, and pharmacies, for marketing their finished goods. It is estimated that key tobacco marketing firms deploy 96% of their overall marketing budget for point-of-sale marketing.
Packaging of these tobacco products play a vital role in appealing to adolescents and young adults. The industry still has wide leeway in promoting their brands directly on the tobacco product packaging. The industry participants utilize some of the critical marketing tools, including eye-catching designs, attractive colors, and engaging characters during labelling of tobacco products. These initiatives are expected to attract new customers, such as the youth population.
Toffee
The global “Toffee Market” report evaluates the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. the overall global Toffee Market Growth has also been forecasted for the period 2020-2025, compelling into consideration the previous growth patterns, the growth drivers and the current and future trends.
The global Toffee market consists of a number of players. The company outlining of the below market players has been done in the report consisting of their business overview, financial overview and the business strategies adopted by the companies.
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
Dry Fruits
The global dried fruit market size was valued at USD 8.94 billion in 2019 and is expected to witness significant growth in the forthcoming years. Growing middle class population, along with rising health-conscious consumers, has been boosting the growth of the market over the world.
Shifting consumer preference for healthy and nutritious foods owing to rise in obesity and growing aging population are driving the market for dried fruit. Furthermore, increased acceptance for nutritious packaged food and wide application of dried fruit in the dairy, bakery, snack, and confectionery industries have fueled the demand for dried fruit over the years.
Demand for dried fruit has been influenced by the research studies highlighting the role of the product in weight management and disease prevention. Numerous scientific studies have stated that certain types of dehydrated fruits and vegetables can help in lowering the risk of progression of specific cancers. For instance, in August 2019, Dried Fruit Intake and Cancer, a research study, suggested that the consumption of dried fruit may reduce the risk of developing certain types of cancers, including cancers of the prostate, pancreas, stomach, colon, and bladder. As a result, consumers have been including dried fruit in their diets.
Growing trend of on the go snacking is accelerating the growth of the market over the past few years. Characteristics such as less perishability and easy to carry have made dried fruits a popular healthy snack. In addition, dried fruit has gained significant popularity as an ingredient for salads, baked foods, oatmeal, snack, and desert. Over the past few years, raisins have gained significant popularity in the chocolate industry as they add a rich flavor and nutrition in chocolates.
In order to appeal to such consumers, manufacturers such as Sun-Maid Growers of California are adopting point-of-purchase or POP display marketing strategy. Producers have been introducing innovative packaging of dried fruit. Furthermore, they have been including exotic and tropical fruits in their product line to attract more consumers. With the rising brand consciousness among the consumers and strict international trade guidelines regarding packaging, dried fruit manufacturers have been increasingly investing in packaging.
Mineral Water
Bottled Water Market Definition
The bottled water market consists of sales of bottled water services and related goods by entities (organizations, sole traders and partnerships) that provide bottled water. The bottled water industry includes establishments that purify and bottle water.
Bottled Water Market Size
The global bottled water market was valued at around $238 billion in 2017 and is expected to reach $349 billion in 2021, growing at a CAGR (compound annual growth rate) of 9.99% during 2017-2021. In terms of volume, the market is estimated at 437 billion liters in 2017 and is expected to reach 623 billion liters in 2021, growing at a CAGR of 927% during 2017-2021.
Bottled Water Market Drivers
The key drivers of the bottled water market include:
Consumer Concerns – Consumer concerns over rising obesity levels combined with an increase in public awareness about health issues in countries such as China, India and Indonesia had a positive effect on the bottled water market. Consumers have been switching from sugary carbonated drinks to healthier alternatives. This shift significantly contributed to the growth of bottled water in this region.
Bottled Water Market Restraints
The key restraints on the bottled water market include:
Campaigns and Restrictions against Improper Disposal of Plastic Bottles – The period 2011-2016 saw trash cans and streets all around the world overflowing with plastic water bottles, resulting in a major environmental concern. People started spreading awareness on social media pages and groups voicing their concern and organized campaigns against improper disposal of plastic water bottles. This not only led to negative publicity for the global bottled water industry but also encouraged governments to formulate several strict regulations regarding the use of recyclable packaging solutions. For instance, the impact of improper disposal of plastic bottles led San Francisco to ban plastic water bottles.
Bottled Water Market Trends
Major trends influencing the bottled water market include:
Growing Acceptance Of Premium Bottled Water – The acceptance of premium bottled water is gradually increasing in emerging economies such as Brazil. Premium bottled water has less sodium content, high mineral content and special glass or plastic packaging, and is priced higher than normal bottled water. The prices established for premium bottled water brands are not as high as imported brands, thus enabling consumers to opt for premium bottled water. The consumption of premium bottled water is also highly incentivized by restaurants in countries such as Brazil since it is not common to serve tap water. This is expected to drive the demand for premium bottled water in the forecast period.
Increasing Obesity Rate Boosts Demand For Flavored And Functional Water – Bottled water companies are increasingly offering flavored and functional water, which is in high demand due to the growing concerns about rising obesity levels. Carbonated water can lead to digestive issues, weight gain, heart burn, etc. This is leading consumers to shift towards low-calorie flavored water and functional water. Flavored water can be natural or purified mineral water with added flavors. Functional water has added functional value in the form of oxygen, minerals, vitamins, and botanicals. The World Health Organization states that the number of obese children below the age of five is expected to reach 70 million by 2025 from 42 million in 2013. Companies are launching products in this segment in response to rising opportunities in this product type. For instance, Pepsi has launched new sparkling Aquafina flavored waters to cater to rising consumer demand in the flavored and functional water segments.
Bottled Water Market Segmentation
The Bottled Water market is segmented by product type, by packaging, by pack size, by origin of product, by quality, and by geography.
By Product Type- The bottled water market is segmented by product type into
a) Packaged Drinking Water - Still
b) Spring + Mineral - Still
c) Flavored Water - Still
d) Functional Water
e) Spring + Mineral - Sparkling
f) Flavored Water - Sparkling
g) Packaged Drinking Water - Sparkling
Packaged Drinking Water - Still was the largest segment in the global bottled water market, with 58.8% share of the market.
By End User Packaging - The bottled water market is segmented by packaging into
a) Plastic Bottle
b) Drum (Bulk)
c) Glass Bottle
d) Can
e) Others
Plastic Bottle packaging was the largest segment in the global bottled water market, with 57.6% share of the market.
By Pack Size - The bottled water market is segmented by pack size into
a) 1501 ml and above
b) 501 ml - 1000 ml
c) 331 ml - 500ml
d) 1001 ml - 1500 ml
e) =330 ml
By Origin of Product - The bottled water market is segmented by origin of water into
a) Domestic
b) Imported
By Quality - The bottled water market is segmented by quality into
a) Non-Premium
b) Premium
By Geography - The bottled water market is segmented into
Americas
USA
Mexico
Brazil
Argentina
Canada
Colombia
Chile
Uruguay
Europe
UK
Germany
France
Spain
Italy
Russia
Switzerland
Austria
Asia Pacific
China
Japan
India
Australia
Indonesia
Hong Kong
Malaysia
Singapore
o Middle East and Africa
Nigeria
Morocco
UAE
Cameroon
South Africa